The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix

Journal article

Szabolcs Prónay, N. Buzás
Journal of the Knowledge Economy, 2015

Semantic Scholar DOI

Cite

APA Click to copy
Prónay, S., & Buzás, N. (2015). The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix. Journal of the Knowledge Economy.

Chicago/Turabian Click to copy
Prónay, Szabolcs, and N. Buzás. “The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix.” Journal of the Knowledge Economy (2015).

MLA Click to copy
Prónay, Szabolcs, and N. Buzás. “The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix.” Journal of the Knowledge Economy, 2015.

BibTeX Click to copy

@article{szabolcs2015a,
  title = {The Evolution of Marketing Influence in the Innovation Process: Toward a New Science-to-Business Marketing Model in Quadruple Helix},
  year = {2015},
  journal = {Journal of the Knowledge Economy},
  author = {Prónay, Szabolcs and Buzás, N.}
}